SERVICES PORTFOLIO

Bespoke applications,
data and practical AI.

Project and consultancy work for organisations that want senior engineers, not account managers.

A British consultancy. Established 2016. London and Pakistan.

WHO WE ARE

A British consultancy, built for delivery.

Hibba Limited is a London software and AI consultancy, incorporated in England and Wales in 2016.

HIBBA stands for Human Intelligent Bespoke Business Applications. The name is the promise: software built around how you work, by people you can name and call.

Between 2016 and 2025 the practice delivered analytics consultancy for a multinational restaurant chain on Power BI and Microsoft Fabric, alongside a growing line of bespoke applications, AI systems and client platforms built in-house.

The senior who scopes your engagement is the senior who delivers it. No sales team, no procurement layer, no handoffs.

An established delivery operation in Pakistan gives clients UK-led engineering with on-the-ground capacity, extended working hours and a cost base that keeps ambitious scopes affordable.
Incorporated
England and Wales, 2016
Company number
09952295
Registered office
167-169 Great Portland Street, London W1W 5PF
Operations
United Kingdom and Pakistan

CAPABILITY

Four corners, one supplier.

Organisations typically chain three or four suppliers for what should be one supplier's job. We cover all four corners in-house, with senior-level experience in each.

Analytics and data

Two decades of cross-industry analytics experience. Warehouse design, BI strategy, reporting at scale, predictive modelling, governance.

Cloud and infrastructure

Production cloud architecture across the major providers. Edge delivery, hybrid setups, security-first design, cost discipline.

Software engineering

Full-stack web and mobile. APIs designed properly, code that reads well, tests that mean something, documentation that lasts.

AI and applied ML

Hands-on with large language models since GPT-3.5. Retrieval-augmented generation, agent design, evaluation harnesses, cost modelling. No hype.

HOW WE ENGAGE

Six ways to work with us.

Every engagement starts with a written scope. Pricing is agreed in writing before work begins, shaped to the market and the brief.

One-off project

A defined scope, a fixed quote in writing, a delivery date and a full handover at the end.

Retainer

Ongoing engineering and analytics capacity each month. Predictable, reviewable, cancellable.

Day rate

Senior help by the day for discrete questions, technical reviews and tricky pieces of work.

Scoping sprint

Five days: workshop, written use-case map, cost model and a recommendation you can act on.

Outcome-based

A fixed fee against a written outcome: an audit, a road map, a dashboard, a working tool.

Public sector

Framework-friendly delivery with accessibility, procurement packs and governance built in.

SERVICES

Seven services, one supplier.

SERVICE 01 · BUILD

Apps that fit your business, not someone else's template.

Web and mobile. Internal tools, client portals, booking systems, custom platforms. Built on stacks your future team can hire for, and scoped properly before we quote.

  • Internal tools. Operations dashboards, content workflows, approval queues. Replace the spreadsheet.
  • Client portals. Document sharing, status tracking, secure intake. Branded, accessible, accountable.
  • Booking and intake systems. Appointment booking, lead intake, payment-gated forms with a back office.
  • Mobile companions. iOS and Android from a single codebase, for field teams, drivers and inspectors.
  • API-first. Every app ships with a documented API, so the next thing you build talks to it cleanly.

Booking and intake apps

Customer-facing booking flows with payment, calendar holds and reminders.

Internal operations

Approval queues, content workflows and ops dashboards that replace the spreadsheet.

Client portals

A branded space your customers log in to: documents, status, messaging, billing.

We build small to mid web apps, mobile apps for line-of-business teams, internal tools and integrations. We do not build consumer social apps or real-time games. If you ask, we point you somewhere good.

SERVICE 02 · BUILD

Wire your systems together so they actually talk.

CRM, email, payments, ERP, accounting, calendars, custom REST and GraphQL endpoints, webhooks. We build the integration, document the contract, and hand it over.

  • CRM and email. HubSpot, Salesforce, Pipedrive, Zoho, Mailchimp, Klaviyo and more.
  • Payments. Stripe, GoCardless, PayPal, Worldpay, Adyen. Webhook handling and reconciliation included.
  • Accounting. Xero, QuickBooks, Sage. Two-way sync where it matters.
  • Custom APIs. REST or GraphQL endpoints when no off-the-shelf connector exists.
  • Queue patterns. Retries, backoff, dead-letter queues. Failures observable, never silent.

Sales and revenue stack

A new customer in the payment system creates the CRM contact and the draft invoice.

Bookings and calendar sync

Booking flows that respect the real calendar, send reminders and write back to the CRM.

Internal data sync

ERP to warehouse to shipping, with a documented schema map and monitoring.

At handover you get the OpenAPI spec or GraphQL schema, a runbook for failures, a monitoring dashboard and credentials held in your name, not ours.

SERVICE 03 · ANALYSE

Turn your data into decisions your team can act on.

We design warehouses, build ETL pipelines, model schemas and set up the reporting layer. Modern stack, sensible defaults, documented. No 80-slide strategy decks.

  • Warehouse design. Postgres, BigQuery, Snowflake or DuckDB, right-sized to your volume.
  • ETL and ELT pipelines. Airbyte, Fivetran, or custom connectors where none exist.
  • Schema modelling. Star or snowflake, dbt for transformations, naming your team can read.
  • Governance. Role-based access, PII handling, GDPR retention rules. Not an afterthought.
  • Training and handover. Your team can run it. We document everything, then back away.

Unified warehouse

Payments, CRM, accounting and internal databases queryable from one place.

Pipelines and schema

Tested, documented models with lineage, refreshed on a schedule that alerts on failure.

Governance and handover

Role-based access, retention rules and runbooks your team can operate without us.

First useful query against a unified source within weeks. Value lands continuously, not at the end of a long programme.

SERVICE 04 · ANALYSE

Dashboards your finance director will actually open.

Power BI, Looker Studio, Metabase. Built on your existing data sources. Clean visuals, sensible labels, scheduled emails so people see the numbers without logging in.

  • Per-dashboard delivery. Fixed scope, two-week build. Operations, finance, sales, executive summary.
  • Tool-agnostic. Power BI for Microsoft shops, Looker Studio for Google shops, Metabase for open source.
  • SQL handed over. Every chart is reproducible. No black-box drag-and-drop magic.
  • Scheduled delivery. Numbers find your team by email or Slack, not the other way around.
  • Training. Your team learns to edit, extend and filter the reports. Not locked in to us.

Executive summary

The five numbers leadership should see every Monday, auto-emailed and mobile-friendly.

Sales and revenue

Pipeline, conversion, recurring revenue and churn, with drill-down and the SQL alongside.

Operations and delivery

Throughput, SLA, queue depth and error rate for the team running the day-to-day.

If the data sources are in a state, the dashboard layer cannot save you. We say so, and fix the plumbing first.

SERVICE 05 · STRATEGISE

Practical AI advice. No hype, no PowerPoint theatre.

Where AI actually pays off in your business, where it does not, what to build versus buy, and how to start small. Senior thinking, written down.

  • Build versus buy. An honest opinion on whether to use an off-the-shelf tool, build on the API, or wait.
  • LLM integration. Retrieval-augmented generation, function calling, agent design, with evaluation harnesses.
  • Vendor-neutral. OpenAI, Anthropic, Google, open-source. Chosen for your case, not a partner deal.
  • Use-case discovery. Workshops that find where AI saves real hours, not where it sounds clever.
  • Cost modelling. What it will cost per month at expected volume, including the parts everyone forgets.

Support triage

A model categorises and drafts replies; humans approve. Faster responses, same voice.

Internal document search

Your team queries policies, contracts and runbooks in plain English, with cited sources.

Document extraction

Invoices, contracts and intake forms turned into structured data, audit-logged.

NDA-first. Your data, prompts and use cases stay yours. If AI is the wrong answer, we say so before you spend.

SERVICE 06 · STRATEGISE

A written 6 to 18 month plan for your digital stack.

We audit what you have, talk to your team, and hand back a sequenced plan with priorities, costs and risks. A document you can act on, not an 80-slide deck.

  • Current-state audit. What you have, what is duplicated, what is at risk, what is overpriced.
  • Sequenced backlog. 6 to 18 months of work, prioritised by impact and risk.
  • Costed per item. Ranges with assumptions written down, so you can plan a budget.
  • Architecture diagram. The stack now, the stack after, and what changes when.
  • Quick wins. Things you can do this month without us, where the value is obvious.

Pre-investment due diligence

An honest read of a digital stack before money goes in. Risks named, hidden costs surfaced.

Post-merger consolidation

Two companies, two stacks, one go-forward plan. Retire, retain, sequence.

A new CTO's first 90 days

A written baseline, a sequenced backlog and a costed plan, ready on arrival.

Three weeks end to end. The walkthrough is given by the engineer who wrote the document, and the document is yours to take anywhere.

SERVICE 07 · STRATEGISE

Honest technical audits, written up properly.

Security, performance, accessibility, code review. An independent assessment of what you have and a prioritised remediation list, with no upsell pressure.

  • Security. Authentication, secrets, dependencies, headers, infrastructure exposure.
  • Performance. Core Web Vitals, server response, asset weight, caching.
  • Accessibility. Formal WCAG 2.2 AA review, suitable for procurement evidence.
  • Code review. Architecture, maintainability, test coverage, technical debt.
  • Supplier audit. An independent read on another supplier's work, before renewal or termination.

Pre-renewal supplier audit

Defensible evidence for a renewal or termination decision.

Pre-launch security check

Authentication, secrets, headers and dependencies checked so you ship clean.

Quarterly stack health

What is fragile, what is overpriced, what to retire. Decisions made for you.

Critical findings are reported within 24 hours of being found. We do not auto-recommend ourselves for the fixes; you decide who does the work.

SECTORS

Sixteen sectors, one cross-sector view.

Our team has shipped work into the sectors below over multi-decade careers. We bring the patterns; you bring the practice.

Professional services

Client portals, intake automation, secure document exchange.

Healthcare

Patient booking, secure clinical intake, regulator-aware systems.

Retail and e-commerce

Stock-linked systems, payment integrations, GA4 reporting.

Property and real estate

Tenant portals, listing pipelines, sector data feeds.

Financial services

KYC and AML workflows, risk-tiered portals, audit logs.

Energy and utilities

Operations dashboards from sensor data, customer portals.

Government and public sector

GDS-aligned delivery, WCAG 2.2 AA, framework packs.

Education and charities

Applicant systems, donation flows, student portals.

Telecommunications

BSS and OSS modernisation, network analytics, billing data flows.

Construction and trades

Job-management integrations, quote-shaped lead capture.

Hospitality and leisure

Direct booking, scheduling, subscription billing.

Transport and logistics

Instant-quote calculators, live tracking, B2B portals.

Manufacturing and industrial

Spec-sheet libraries, quote calculators, order portals.

Creative and media

Portfolio platforms, booking and deposit flows.

Sports and fitness

Membership billing, class and session booking, results pages.

Agriculture and rural

Direct-to-consumer commerce, bookable visitor experiences.

BUILT BY HIBBA

Systems we run in production, today.

The strongest proof of an engineering practice is what it builds for itself. Everything below is live, in production, built and operated by Hibba.

A seven-agent AI platform

Seven production AI agents run on one shared platform: a conversational intake agent that captures a structured build brief of more than fifty fields, a public website assistant, a proposal drafter, support-ticket triage, an inbound enquiry classifier, an automated site auditor and a weekly project digest.

  • Guardrails and red-line rules on every agent
  • Evaluation suites run before every release
  • Retrieval-augmented answers with cited sources
  • Per-agent usage metering and cost control

A WhatsApp expense tracker

Staff send a photo of a receipt to a WhatsApp number. A vision model parses it into structured data, a second model stands in if the first is unavailable, the receipt is filed automatically and the ledger updates. Corrections are made by replying to the message.

  • Meta WhatsApp Cloud API with signature verification
  • Two-model parsing with automatic fallback
  • Sender allow-listing and token authentication
  • Receipts filed and indexed by month

A full client operations platform

A customer portal and a 47-screen operations console, running on serverless edge infrastructure. Billing, engagements, support tickets, campaign approvals, audience analytics and automated sequences for onboarding, retention and payment recovery.

  • Serverless edge hosting with a versioned database
  • Stripe billing and automated payment recovery
  • Client-approval workflows for outbound campaigns
  • Rule-based onboarding and retention automations
7production AI agents on one platform
47screens in the operations console
50+fields captured per structured brief
24 hrsto flag any critical finding

CASE STUDIES

Named with their agreement.

Real clients, described factually. Each named client gave written agreement to appear here.

RECYCLING AND INDUSTRIAL EQUIPMENT

RG Recycling Group

Situation. International processing-plant specialists, established 2009, supplying screening, sorting and processing equipment across the UK and worldwide. Their digital presence no longer reflected the scale of the operation.

What we did. Built a complete new platform covering six services, their named systems and more than thirty material grades, with structured data for search. Produced a press-ready eight-page brochure and pitch pack in their own brand. All delivered as a working preview before any commitment.

Outcome. Live at rgrecycling.co.uk, with a print line the sales team now carries.

HEALTHCARE AND SOCIAL CARE

Copper Connect Care

Situation. A care provider that needed to present services, conditions supported and accreditations properly for families and commissioners, and to take referrals and job applications without paper forms.

What we did. Built and deployed a full platform with service and condition pages, accreditation references, a working referral form and a job-application flow with CV upload, delivered as a working preview on their own content.

Outcome. A complete, working system with live referral and application flows.

LEGAL SERVICES · ANONYMISED

A London law firm

Situation. A solicitors' practice whose online presence gave clients no way to estimate costs or find the right service, in a sector where fee transparency is regulated.

What we did. Built a stamp-duty calculator, a fee estimator and an interactive service finder as bespoke tools, alongside callback and subscription flows on serverless infrastructure, with the regulatory compliance pages the sector requires.

Outcome. Working client-facing tools, delivered as a working preview. Named on request.

PRINCIPAL TRACK RECORD

Where our principal consultants have delivered.

The engagements below were held personally by Hibba's principal consultants, before and alongside Hibba. They are individual consulting roles, shown for depth of experience. They are not Hibba client projects.

Shell

GAS, POWER AND ENERGY TRADING

2025 to 2026

Self-serve Power BI reporting for front-office trading, finance and risk, with Databricks Delta Lake pipelines and AI-assisted delivery.

Shell

TRADING AND SUPPLY, EUROPE

2021 to 2024

Dashboards for carbon, emissions and regulatory trading markets. Power Platform coaching across the enterprise.

BP

GLOBAL UPSTREAM FINANCE

2019 to 2020

End-to-end finance budget reporting for global wells, operations and projects on the Azure analytics stack.

BP

DIGITAL TRANSFORMATION

2017 to 2019

Productionised reporting across planning, engineering, safety and contractor management on a multi-billion-dollar programme.

Aramco Trading

MARITIME LOGISTICS

2019

AI and machine-learning vessel scheduling and demurrage analytics for commodity trading operations.

HSBC

FUTURES AND OPTIONS

2010 to 2012

Post-trade reporting, reconciliations and fraud detection across exchange-traded derivatives.

Frasers Property

COMMERCIAL PROPERTY

2020 to 2021

Digital tenancy schedule across seven UK business parks and an analytics centre of excellence.

Arla Foods

FMCG ANALYTICS

2017

Category and consumer analytics from Nielsen, Kantar Worldpanel and IRI syndicated data.

Ofsted

CIVIL SERVICE

2015 to 2016

A national education dashboard featured on the UK government web portal.

Dyson · Nuffield Health · Caravan Club

MANUFACTURING, HEALTH, TRAVEL

2016 to 2017

Dashboard and analytics delivery across three sectors, from bug tracking to ten-year strategy insight.

Agilexi

ANALYTICS CONSULTANCY

2012 to 2015

Spotfire and big-data analytics platforms on Azure, including enterprise architecture and deployment.

BT · FSA

TELECOMS AND REGULATION

2006 to 2010

BI application analysis at British Telecom and technical analysis at the Financial Services Authority.

CREDENTIALS

HOW WE DELIVER

Scope first. Build honestly. Hand over the keys.

1.

We scope the real problem

A written scope before any quote. If AI is the wrong answer, or the work is smaller than you feared, we say so before you spend.

2.

We build on your stack

Boring, hireable technology chosen for your team, not our convenience. A named engineer, never a black box.

3.

We hand you the keys

Code, credentials, documentation and runbooks in your name. Everything comes with you if you leave. No lock-in.

TECHNOLOGY

Chosen for your team, not our convenience.

Analytics and BI

Microsoft Power BI and Fabric, Tableau, Looker Studio, Metabase, Spotfire

Data engineering

Databricks, dbt, Airbyte, Fivetran, Python, SQL, PySpark

Warehouses and databases

Postgres, BigQuery, Snowflake, DuckDB, SQL Server

Cloud platforms

Microsoft Azure, Cloudflare, AWS, Google Cloud

Applications

Next.js, Astro, React Native, Flutter, Node, Python

AI and ML

OpenAI, Anthropic, Google and open-source models, chosen per use case, with evaluation harnesses

UK AND PAKISTAN

British standards. Two delivery centres.

Hibba is a British company, incorporated in England and Wales, with its registered office in central London.

An established delivery operation in Pakistan works under the same UK-led engineering standards: written scopes, documented handovers, senior review on every piece of work.

The two centres give clients extended working-day coverage and a cost base that keeps ambitious scopes affordable, without the quality drop that usually comes with distance.

YOUR LOCAL REPRESENTATIVE

Faisal B

Local representative

Email faisal@hibba.ai

TALK TO US

Tell us what you are trying to do.

We reply within one working day, Monday to Friday. The first conversation is free and honest. If the work is not for us, we say so.

WEB
hibba.ai · hibba.co
EMAIL
sales@hibba.co
WHATSAPP AND PHONE
+44 7424 023799
OFFICE
167-169 Great Portland Street, London W1W 5PF

Email sales@hibba.co WhatsApp us